Something you have to do is polarise opinions. It’s not enough for everyone to feel indifferently towards you.
Some people need to hate you so that others can love you.
Even if you normally don’t have strong opinions, tastes or preferences either way it is better to choose one side to fully support (obviously I’m talking about inconsequential things in life).
This does not mean intentionally upsetting or offending people but not being afraid if this does happen as a byproduct of your opinions and actions.